Capital raised: $12.2m
What is it?
Easily the highest grossing Australian crowdfunding campaign and comfortably in the top 10 all-time globally, the FlowHive is an exemplar of the power of the crowd to support inventive ideas.
Designed by father and son team Stuart and Cedar Anderson from northern NSW, the FlowHive promises to revolutionise bee keeping with an ingenious self-tapping system to extract honey from hives without smoke, spacesuits and stings.
The rest of the world seems to agree, pitching in a mere 174 times of the modest $70,000 goal bringing the total to $12.2 million overall.
What did donors get for their money?
The tiered rewards systems caters for novices to experienced apiarists (beekeepers, not monkeys as the name might suggest) with rewards ranging from a postcard and an e-cuddle for $30 to the full box and dice for $600 (minus bees of course which are apparently a bit of a liability for the posties).
For full details on the campaign and the rewards of postcards, a little bit of honey, or the whole sweet hog, Indiegogo’s campaign page is here.
Why was it successful?
Relatable. Practical. Tangible.
We’ve all eaten honey. We’ve all been stung by bees or know someone who has. Or cried a little at the end of My Girl when MC hopes the bad end of a good insect.
The idea is so good that the only people oblivious to its potential appear to be its inventors. The pitch was also pretty spot on. The traditional style of beekeeping is dangerous, labour intensive, time sapping, messy and undoubtedly unpleasant, and is the preserve of the patient or the certifiably insane.
Enter Flow Hive – crack, tap, collect honey. No mess, no smoke, no anaphylactic shock. And the campaign video and infographics are all crackers.
The concept is so simple and straightforward it’s a surprise to learn it took 10 years to develop and even more surprising that no-one else beat them to it.